Check out this great selection of classic hockey player endorsement commercials.
The history of companies getting various hockey players to pitch their products and appear in their ads goes way back as you would expect. With hockey players being everything from local sports heroes to national superstar household names, the quality of the campaigns varies widely, and the marketing results are mixed.
Enjoy the hilarity and the classic nature of some of these. Notable ones include the Rocket Richard one, the Mark Messier Lays chips one (recognize the familiar Toronto filming spot), and don’t miss out on the more recent ‘what were they thinking’ moments featuring the Pittsburgh Penguins.
Here’s the Maurice Richard one to get you started:
And a bit of AO’s recent Hair Cuttery campaign to tie in with our story header image there — the rest after the jump.