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It's A Rink Life: Gatorade redesigns Bring It
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Gatorade redesigns Bring It

preview of the new gatorade bottle brand designs

Gatorade wasn’t kidding when they started to unveil a new look bottle design and rebranding. They have started to Bring It with a new website http://www.gatorade.com displaying their new bottles contrasted against a pitch black background. I think they look pretty good and reposition the drink as a sort of health/lifestyle product. The unveiling presents a fresh bold new look that will surely draw attention.

or ….an urban style product?

Updated with Version 2 of the ad:


Posted on 20 January 2009, 21:25 by Chris "The Duke" Fizik Earle

Whatcha think?

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