Gatorade wasn’t kidding when they started to unveil a new look bottle design and rebranding. They have started to Bring It with a new website http://www.gatorade.com displaying their new bottles contrasted against a pitch black background. I think they look pretty good and reposition the drink as a sort of health/lifestyle product. The unveiling presents a fresh bold new look that will surely draw attention.
or ….an urban style product?
Updated with Version 2 of the ad: